Embrace identity independence
Discover how global marketing leaders are driving innovation with better identity solutions for the open internet.
Break the cycle of identity whiplash
Our researchers interviewed experts — based in the U.S., U.K., Thailand, and Hong Kong — to learn how they’re developing more sustainable identity strategies, testing new solutions, and putting their learnings to work.
“We are testing a lot — that’s probably the prevailing piece of advice that we give clients: You have to build a plan that allows you to test and learn at a rapid pace.”
– Brian DeCicco, President of Data Strategy, Choreograph North America
“This isn’t something we can do by ourselves. We need to be able to collaborate.”
– Nidarat Noi Urailertprasert, Digital Media Lead, Unilever, Southeast Asia
“Being interoperable in nature is going to be another key element of a successful ID.”
– Ryan Eusanio, Senior VP of Video and Programmatic, Omnicom Media Group
Ready for the future of identity?
Download the report today.
