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THE RESOURCE DESK
Harness the full potential of our platform
Discover product news, case studies, and best practices to help you become a power user.
The future of media buying is here with Kokai
Get more out of programmatic with our most transformative platform update yet. Kokai gives marketers audience-based buying solutions, more premium inventory access, new measurement tools, and enhanced AI.
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Our platform
Smart and simplified media planning and buying relies on powerful technology and the right set of tools. Dive in to discover how the power of The Trade Desk’s demand-side platform can help you stay ahead.
Connected TV
With the ongoing consumer shift to streaming, we’re constantly innovating to help marketers stay ahead of the CTV advertising curve. Discover CTV tips to better reach your increasingly digital audiences, wherever they’re watching.
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The live sports opportunity: How Connected TV and programmatic come together on the playing field
Identity
The identity landscape moves fast to keep pace with regional regulations and consumer expectations. Discover more about what these changes mean and ways you can evolve your identity strategy.
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EUID: Enabling personalization and relevance in advertising
Retail
Retail media and retail data are helping to close the loop between digital advertising and actual sales. Discover how to harness the power of retailer first-party data to reach audiences across the entire customer journey.
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Holiday retail segments can help advertisers build on shopping season momentum
Data and measurement
Successful omnichannel programmatic buying and holistic programmatic measurement relies on quality data. Browse our collection of resources to keep your campaigns performing strong.
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How to maximize media mix models when Connected TV is on the plan
Case studies
Explore programmatic case studies from brands across verticals like CPG (FMCG), travel, retail, auto, fashion, and more. Be inspired by the success stories of these innovative brands working with us.
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