Programmatic Buyers

Bring your winning strategy to life

Our platform gives you easy access to everything you need to deliver performance for your brands.

Digital innovation, powered by human intuition

Audience-first strategy, more accurate measurement solutions, AI-enhanced media buying – discover trader predictions for the future and how we're leading the way.

Discover the best ways to reach your most relevant audiences

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Focus on your priority decisions with Koa™ as your AI co-pilot

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Forecast the impact of every change before you make it

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Easily buy the best inventory across the open internet

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Make your data work harder to drive full-funnel performance

Start with a seed

Use data to define your ideal customer and improve the relevance of every campaign.

Spend your time where it matters

Follow workflow guidance to prioritise the setup and optimisation decisions that will have the biggest impact on performance.

Minimise guess-and-check optimisations 

Check a real-time forecast to see how your changes will affect performance before you apply them.

Access premium inventory that scales

Target the Sellers and Publishers 500 Plus and say goodbye to troubleshooting campaign pacing and inventory quality.


Campaigns in Kokai have seen performance improvements across all three funnel locations

Graphic of Marketing funnel with layers labeled Awareness: 42% top cost per unique reach; Engagement: 24% lower cost per click; and Conversions: 27% lower cost per acquisition

Elegant design with more efficient trading in mind

Our intuitive user interface surfaces the most important insights to help you make smarter decisions, faster.

Say hello to Kokai, the update that changes everything

Check out these articles on the Resource Desk to discover the "why" behind our newest platform update, Kokai.

Step into the future of media buying

Now, advertisers can join in on an elevated experience that takes media buying to the next level. 

Drive more valuable reach across the open internet

An abundance of inventory is only as good as a marketer’s ability to reach consumers. Our platform helps you make a bigger impact with your consumers across the open internet.

Learn how to centre your campaigns on audiences

Our platform has been revamped to prioritise audience-first buying, enhancing your campaigns and helping you make smarter decisions faster. 

Become a platform expert in no time

  • Get certified in Trading Essentials

    Learn how to get the most out of our platform with this hands-on course from The Trade Desk Edge Academy.

  • Knowledge Portal

    Already a client? This is where you'll find how-to’s and detailed product documentation. Platform login required.