Built for what matters
Relevant advertising powers the digital world. And we help power relevant advertising.
Premium streaming TV. One-click commerce. Trusted journalism.
All these amazing online experiences thrive on an open internet. And they’re all fuelled by relevant advertising.
That’s why we created an independent media-buying platform designed for the open internet. One that helps marketers unleash the full potential of their data-driven advertising, by reaching more customers doing more of the things they love – with more transparency and precision at every stage.
At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend to keep it that way.
Because the open internet matters.
We’re committed to making digital advertising better. Because the future of the open internet depends on it.
And what we value helps us get there.
Reach audiences everywhere, with access to every digital channel and device – including display, video, audio, digital out-of-home, and more than 187 million Connected TV households.
Run your campaigns on your terms. Tap in to a marketplace of hundreds of data, inventory, and industry partners to make sure your ads are going exactly where you want them to.
Measure what really matters. With our measurement marketplace, you can connect your ad spend to online sales, in-store foot traffic, and what’s top of mind for most marketers: ROI.
Put your data to work, using insights about your current customers to help uncover new ones. Plus, get access to more than 100,000 pre-vetted, premium third-party data segments.
Discover how our platform helps marketers reach the right audiences, right when it matters most.
What matters to you matters to us
Here is why we do what we do.
Expand your knowledge of digital marketing
Whether you want to stay up to date with the latest trends, brush up your programmatic chops, or get up and running on our latest platform features, we’ve got you covered.
Read the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.
Get certified in programmatic with our online education platform – designed for every level of experience and skill level.
Discover product news, case studies, and best practices to help you become a power user on The Trade Desk platform.
Because what you do matters
The internet was built to be an open marketplace of ideas, content, and commerce. Join us on our mission to keep it that way.
Let's work together
See what our platform can do for you