Identity solutions
Future-proof your identity strategy
Leverage advanced identity solutions across each stage of activation and measurement without relying on third-party cookies.
4 graphs are better than 1
Identity Alliance increases your campaigns’ precision and scale with the industry’s four leading graphs to connect identifiers, devices, people, and households across all environments.
Connect channels
Our cross-device graph provides a unified view of your customers across channels and devices.
Avoid ad overload
Manage frequency to advertise more efficiently while maintaining unparalleled reach.
Close the loop
Use reporting to measure frequency savings, lower-funnel conversions, and channel-level performance.
Work with cutting-edge identity solutions
Improve the consumer experience while fuelling future-proof marketing tactics for activation, targeting, and measurement.
European Unified ID
An open-source identifier to support a more privacy-conscious internet.
Maintain targeting without cookies
Use first-party identifiers like European Unified ID as a seed for modelling, and lookalikes to find, reach, and scale against unknown users – without third-party cookies.
Activate your first-party data faster with Galileo
Easily onboard your CRM data to gain insights into your audience’s behaviours, preferences, and needs to make smarter media buys across the open internet.