ARTIFICIAL INTELLIGENCE
Drive better performance with Koa™
Powerful and transparent, Koa was crafted to enhance human intuition with data-driven insights and optimisations.
Your co-pilot in achieving campaign success
Koa uses a powerful predictive engine to empower advertisers with real-time recommendations and optimisations that improve campaign performance. When you use Koa, you’re tapping in to the data from more than 1 trillion daily queries – that's over 100 times the volume of leading search engines.
Data-driven efficiency
Koa analyses dozens of dimensions pre- and post-launch to help you maximise advertising budgets across channels, audiences, and inventory.
Transparency into every decision
Unlike other AI tools, Koa is not a black box. You can see every action Koa takes so you understand exactly which changes it makes and why.
Control over how Koa works for you
With Koa, you’re in the driver’s seat. You can adjust how Koa works and tune it to meet your specific performance needs and preferences.
The proof is in the performance
Koa delivers impact up and down the funnel and across every channel and device.
Source: The Trade Desk platform data, 2023
Achieve more with Koa
Maximise your time
Let Koa handle the complex stuff – like analysing robust data sets, identifying the most relevant audiences, and surfacing data-driven insights – so you can make better, faster decisions.
Drive performance
Maximise performance across all channels and devices as Koa surfaces audience insights, prioritises the most valuable impressions, and makes real-time data-driven optimisations.
Apply the right data
Koa can process and analyse large sets of data quickly, identifying trends and opportunities to help you choose the most relevant audiences for your campaign.
Pay the right price
Win the optimal bid for each impression and reduce wasted spend, while Koa analyses historical clearing prices across first-price auction environments.
THE RESOURCE DESK
3 ways to get the most out of Koa
Discover how Koa can enhance your data-driven decision-making, real-time optimisations, and audience targeting and segmentation.