CHANNELS
Connected TV
Reach more than 150 million households streaming premium content around the world.
What is Connected TV advertising?
CTV refers to premium content streaming through apps on smart TVs or over-the-top (OTT) devices. Ads can be served before content or during traditional commercial breaks.
Why advertise on Connected TV?
CTV can help you reach vast audiences that aren’t watching cable anymore – or never did. You can also unify your ad buys across linear TV and streaming TV, with smarter measurement and more control over who sees your ads and how often.
The advantages of Connected TV on our platform
Our industry-leading CTV solutions aim to help you maximise reach to increasingly digital audiences, wherever they’re watching. And because we don’t compete in content or supply, we’ve been able to build lasting relationships with top networks and content providers around the world, offering you one of the largest scaled CTV inventory marketplaces in the industry.
CASE STUDY
Old Navy leans into decisioned upfronts with live sports
| 1.2Mincremental households reached with live sports by excluding users reached via programmatic guaranteed |
| 70%reduction in cost per unique household on live sports versus programmatic guaranteed |
Plug in to the world’s leading Connected TV partners
From movies to TV shows to live sports, advertise alongside premium inventory from the biggest streaming platforms around the world.
Learn more about Connected TV advertising on our platform
- Connected TV•December 21, 2023
Stay up to date on TV news and trends
Streaming TV has transformed how we watch television. And it’s changed the way marketers approach the most powerful medium. Learn how, all in one place, with The Current’s reporting on CTV.
Let's work together
Get in touch with our sales team to learn more about advertising with Connected TV.
Read the 2024 Connected TV report
Learn how you can add more value to your marketing spend by advertising next to the authenticated, quality content found only on Connected TV (CTV).
CHANNELS
Connected TV
Reach more than 150 million households streaming premium content around the world.
What is Connected TV advertising?
CTV refers to premium content streaming through apps on smart TVs or over-the-top (OTT) devices. Ads can be served before content or during traditional commercial breaks.
Read the 2024 Connected TV report
Learn how you can add more value to your marketing spend by advertising next to the authenticated, quality content found only on Connected TV (CTV).
Why advertise on Connected TV?
CTV can help you reach vast audiences that aren’t watching cable anymore – or never did. You can also unify your ad buys across linear TV and streaming TV, with smarter measurement and more control over who sees your ads and how often.
The advantages of Connected TV on our platform
Our industry-leading CTV solutions aim to help you maximise reach to increasingly digital audiences, wherever they’re watching. And because we don’t compete in content or supply, we’ve been able to build lasting relationships with top networks and content providers around the world, offering you one of the largest scaled CTV inventory marketplaces in the industry.
CASE STUDY
Old Navy leans into decisioned upfronts with live sports
| 1.2Mincremental households reached with live sports by excluding users reached via programmatic guaranteed |
| 70%reduction in cost per unique household on live sports versus programmatic guaranteed |
Plug in to the world’s leading Connected TV partners
From movies to TV shows to live sports, advertise alongside premium inventory from the biggest streaming platforms around the world.
Learn more about Connected TV advertising on our platform
- Connected TV•December 21, 2023
Stay up to date on TV news and trends
Streaming TV has transformed how we watch television. And it’s changed the way marketers approach the most powerful medium. Learn how, all in one place, with The Current’s reporting on CTV.
Let's work together
Get in touch with our sales team to learn more about advertising with Connected TV.