MEASUREMENT AND OPTIMISATION
Connect your advertising spend to real-world results
Understand your campaign impact with our marketplace of objective measurement solutions and partnerships.
Introducing new metrics for today’s media landscape
Take your measurement strategy beyond reach to get more value out of your ad investments.
TV Quality Index
Measure the quality of your audience’s TV ad experience across inventory options.
Quality Reach Index
Compare each targeting strategy’s relevance based on your campaign’s seed.
Retail Sales Index
Connect your campaigns directly to in-store sales from a collection of top retailers.
Access our powerful marketplace of independent measurement providers
Find your preferred partners and discover new ones to prove your impact on outcomes, ranging from brand lift to foot traffic to in-store sales.
Choose your preferred source of truth
Onboard your own conversion data.
Easily and securely integrate your own first-party conversion data to directly measure the outcomes you care about most.
Tap in to leading partnerships.
Access retail sales and other verified data sets to prove your campaign’s impact against all your marketing objectives.
Measure success on your own terms
Retain control of your data
Export your data with the granularity you need, and share it with your external analytics tools and models via flexible reporting feeds and APIs.
Plug in your existing measurement strategy
Integrate with your preferred measurement frameworks and models, such as media mix modelling and multi-touch attribution, to support your overarching efforts.
Stay privacy-conscious without giving up control
Maximise the value of your data in the context of global privacy regulations, with privacy-conscious measurement solutions and partnerships.
“The insights and level of detail we gained with The Trade Desk–FairPrice retail data solution opened our eyes to what’s possible on a programmatic platform when partnering with a retailer.”
| 227%uplift in sales |
| 12-houraverage conversion time |