THE RESOURCE DESK

Harness the full potential of our platform

Discover product news, case studies, and best practices to help you become a power user.

The future of media buying is here with Kokai

Get more out of programmatic with our most transformative platform update yet. Kokai gives marketers audience-based buying solutions, more premium inventory access, new measurement tools, and enhanced AI.

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Our platform

Smart and simplified media planning and buying relies on powerful technology and the right set of tools. Dive in to discover how the power of The Trade Desk’s demand-side platform can help you stay ahead.

Welcome to the Future of Trading - The Trade Desk - Guide
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The future of media buying is here with Kokai

Connected TV

With the ongoing consumer shift to streaming, we’re constantly innovating to help marketers stay ahead of the CTV advertising curve. Discover CTV tips to better reach your increasingly digital audiences, wherever they’re watching.

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The live sports opportunity: How Connected TV and programmatic come together on the playing field

Identity

The identity landscape moves fast to keep pace with regional regulations and consumer expectations. Discover more about what these changes mean and ways you can evolve your identity strategy.

"The New Identity Era is Here"
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The new identity era is here

Retail

Retail media and retail data are helping to close the loop between digital advertising and actual sales. Discover how to harness the power of retailer first-party data to reach audiences across the entire customer journey.

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Brands around the world find value in retail data (infographic)

Data and measurement

Successful omnichannel programmatic buying and holistic programmatic measurement relies on quality data. Browse our collection of resources to keep your campaigns performing strong.

Graphic shows a play button on a TV screen and various connecting lines and dots behind the TV
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Brand and their agency, Monks achieve 99.5% incremental reach with local CTV

Case studies

Explore programmatic case studies from brands across verticals like CPG (FMCG), travel, retail, auto, fashion, and more. Be inspired by the success stories of these innovative brands working with us.

Case study | United States | Klever | HC
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Leading restaurant chain delivers 366% ROAS during football season with CTV live sports streaming