Audience Targeting
Put your audience at the center of your strategy
Our data marketplace and powerful suite of targeting solutions make it easy to identify and connect with your most valuable audiences.
The best campaigns start with audience data
Define your seed
Use data to define your ideal customer as a foundation for smarter campaign planning and optimization.
Surface custom insights
Learn more about your customers and how to reach them with customized audience and inventory insights.
Find more relevant audiences
Our platform can help you identify the best segments for each campaign based on relevance and value.
Plan for efficiency and accuracy
Our advanced forecasting tools let you review audience spend, reach, and frequency before you set it live.
Prioritize audience data with the strongest signals
Smarter campaign decisions are powered by verified audience data from your own first-party sources or from a trusted partner.
Unlock your first-party data
Onboard, activate, and scale your most valuable customer data across the open internet with Galileo.
Tap in to verified retail data
Reach your customers with precision and scale using purchase data from more retailers than any other media buying platform.
Extend your reach with third-party data
Discover and target your most relevant audiences using behavioral, demographic, and interest signals from leading data providers.
“Identifying data segments that share multiple traits with our existing members — The Trade Desk’s Audience Predictor enables us to do that. And when tested with Unified ID 2.0, return on ad spend increased significantly.”
| 4.75xhigher ROAS |
| 78.3%lower CPA |
Koa™ AI is designed to support your audience strategies
Use the most valuable signals at bid time
Activate the best data for each impression while maintaining cost-efficiencies with advanced bidding and prioritization algorithms.
Aim to increase quality reach with audience models
Find new customers and drive incremental reach to achieve your goals, from driving awareness to increasing market share, with AI-driven audience modeling.
Discover targeting best practices on the Resource Desk
- Data and Measurement•June 20, 2023
- Retail•June 27, 2023
- Data and Measurement•March 1, 2023
