CHANNELS
Display advertising
Reach your audience alongside the most relevant publisher content.
What is display advertising?
Widely available in a range of sizes and formats, display advertising lets you run your creative alongside millions of websites across the open internet.
Why advertise with display?
Because of display’s broad scale, you can reach audiences on content that’s most relevant to them. And its powerful retargeting capabilities help drive higher conversion rates.
The advantages of advertising on display
Premium inventory controls
Premium inventory marketplace (Sellers and Publishers 500+) and enhanced quality controls, including viewability, ad refresh, and ad load.
More impact across every device
Cross-device retargeting to support your high-impact touch points and nurture customers from consideration to conversion.
Highly transparent performance reporting
Optimize your campaign to the most relevant performance KPIs, from in-target audience reach to ROAS and CPA.
Integrating display in your omnichannel campaign gives you access to:
case study
Hennessy crafts success with display in omnichannel campaign
A cross-media study discovered that programmatic display and BVOD through The Trade Desk’s platform were more cost-efficient than social, as they achieved similar reach and impact. Most significantly, display delivered the best performance at the lowest spend of 3 per cent amongst all channels.
Partners
Our partners power our platform. Here is a selection of our many inventory partners:
Let's work together
Get in touch with our sales team to learn more about advertising with Connected TV.