The Trade Desk’s platform update, Kokai, is designed to help advertisers reach their most valuable audiences while cutting through the complexities that typically complicate programmatic buying. Brands around the world have started using Kokai to power their campaigns and are already seeing impressive results, demonstrating the much-needed efficiencies it brings to the ad exchange.
The Trade Desk’s full suite of tools is designed to help media buyers take their campaigns to the next level. Kokai can help media buyers run audience-based campaigns by giving them access to premium inventory, measurement innovations, a streamlined user experience, and artificial intelligence tools.
Kokai delivers significant campaign efficiencies and improvements across all three stages of the marketing funnel. With the performance improvements and optimizations that Kokai brings to programmatic campaigns, many marketers using our platform have achieved reduced CPAs and CPMs as well as massive increases in reach, ROAS, and audience relevance.
Campaigns run through Kokai are able to deliver valuable insights, which can be used to make future campaigns more strategic and intelligent.
See how Kokai is dramatically improving KPIs for major brands around the globe.
By enabling audience-centered campaigns powered by AI, innovative measurement solutions, advanced audience targeting, and premium inventory, Kokai is helping TD clients enhance campaigns and drive full-funnel performance for media buyers. For more Kokai success stories, click here.
Ask your account team at The Trade Desk about Kokai and unlock the future of programmatic advertising in your next campaign.