Built for what matters

Relevant advertising powers the digital world. And we help power relevant advertising.

Premium streaming TV. One-click commerce. Trusted journalism.

All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising.

That’s why we created an independent media buying platform designed for the open internet. One that helps marketers unleash the full potential of their data-driven advertising, by reaching more customers doing more of the things they love — with more transparency and precision at every stage.

At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend on keeping it that way.

Because the open internet matters.


our mission

We’re committed to making digital advertising better. Because the future of the open internet depends on it.

And what we value helps us get there.

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Reach audiences everywhere, with access to every digital channel and device — including display, video, audio, digital out-of-home, and more than 187 million Connected TV households.

Image of the phrase because choice matters

Run your campaigns on your terms. Tap in to a marketplace of hundreds of data, inventory, and industry partners to make sure your ads are going exactly where you want them to.

image of the phrase because ROI matters

Measure what really matters. With our measurement marketplace, you can connect your ad spend to online sales, in-store foot traffic, and what’s top of mind for most marketers: ROI.

image of the phrase because growth matters

Put your data to work, using insights about your current customers to help uncover new ones. Plus, get access to more than 100,000 pre-vetted premium third-party data segments.

Discover how our platform helps marketers reach the right audiences, right when it matters most.

What matters to you matters to us

Here is why we do what we do.


education and insights

Expand your knowledge of digital marketing

Whether you want to stay up to date with the latest trends, brush up your programmatic chops, or get up and running on our latest platform features, we’ve got you covered.

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Read the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

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Get certified in programmatic with our online education platform — designed for every level of experience and skill level.

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Discover product news, case studies, and best practices to help you become a power user on The Trade Desk platform. 


careers

Because what you do matters

The internet was built to be an open marketplace of ideas, content, and commerce. Join us on our mission to keep it that way.

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contact us

Let's work together

See what our platform can do for you.