Omnichannel

Webinar: Deep dive into the evolving auto purchase journey

Automotive marketers face an environment shaped by technological shifts, economic pressures, and evolving consumer behaviors.

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Date: Thursday, May 1, 2025 Time: 12 PM EDT

Consumers have many options when shopping for a car, and their path to purchase is changing. Meaningfully connecting with car buyers is more crucial than ever. Vehicle OEMs and manufacturers must establish connections with car buyers at the right time if they want to influence purchase decisions.

In this webinar, you’ll leave understanding:

Macroeconomic factors impacting the automotive industry
How the purchase journey has evolved
How different types of media play pivotal roles at each stage of the buying experience

The Trade Desk - Autos Webinar Speakers Headshots - "Meet your speakers"

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