The Open Internet Report: India
India’s most engaged young adults are on the open internet — are you reaching them? Get the latest insights on the digital habits of India’s 18- to 34-year-olds.
Consumers perceive brands that advertise on OTT/CTV as more premium
When young adults think “premium,” they turn to the open internet. Consumers are increasingly streaming their favourite content on the open internet. These changing habits have also shifted the way they think about the ads on these channels.
Get higher ad recall when you advertise on the open internet
It’s not just more of their time, but more of their attention online. Young adults are actively seeking content on the open internet — whether that’s the latest song release, a quick news update, or a blockbuster to end the night. All this focussed attention is good news for marketers who want their messages to be remembered.
Going premium helps you build brand trust
Not all placements are created equal. Ads that appear where consumers are streaming, gaming, and listening have a higher recall and are more trusted compared to social media. Our latest research uncovers the top places for your ads to appear.
Ready to learn more about the open internet?
Download our latest report and leverage the full potential of the fast-growing open internet.