Connected TV
The Future of TV Report: Australia
While streaming grows, free-to-air TV still captivates Australians. Discover why BVOD is the key for marketers to connect with the right audience and maximise ad spend.
Australia’s TV habits are changing — Is your brand keeping up?
Featuring insights from 1,000+ Australians and industry leaders, uncover in our latest report how BVOD is capturing audience attention. Download now to level up your strategies.
Tuning in to where Australians are watching
BVOD is Australia’s fastest-growing media channel. What does that mean for advertisers? With reach, scale, and effectiveness, BVOD is driving the shift to digital platforms, and leading brands are adapting their strategies to stay ahead.
- M
- Australians choose BVOD over linear TV every week 1
- %
- BVOD viewers watch it at least weekly 2
- M
- hours of content is watched on BVOD weekly 3
- %
- BVOD CAGR forecast through 2026 4
The future of TV is BVOD
To reach the right audiences on the right platforms at the right time, you need to embrace a multichannel digital strategy to overcome fragmented viewing habits, making informed decisions to optimise your ad spend.
Brands are seeing results on BVOD, where they can leverage both the data-driven advantages of digital platforms and the trust and receptivity of linear TV.
TOTAL TV is
- x
- better video ad recall, compared to leading social media platform 1
- x
- more likely to have ads that are trusted, compared to leading user-generated platform 2
- x
- more likely to have ads that are trusted, compared to leading user-generated platforms 2
¹ VOZ 5.0 National Total TV (all broadcast networks and affiliates plus STV channels), Broadcast TV, and BVOD (live and on demand, incl. co-viewing), total TV cumulative reach between 28 May 2023 and 3 June 2023.
² ThinkTV, Fact Pack, H2 2022.
³ The Trade Desk and Insights Exchange, Future of TV 2023.
⁴ PwC Australia, Entertainment & Media Outlook, 2022.
Unlock the full potential of BVOD
Download The Future of TV report now
“BVOD remains Australia’s fastest-growing media channel, and for good reason: It offers reach, scale, and effectiveness. More advertisers are coming to understand BVOD’s power to shift sales just as more consumers are livestreaming TV content more often.”
Kim Portrate, CEO, ThinkTV
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