INDUSTRY INITIATIVES
Building a better future for digital advertising
We’re dedicated to empowering advertisers and creating a better experience for consumers everywhere.
Unified ID
As the largest independent global demand-side platform, we’re uniting our partners around a better approach to identity across the open internet — for advertisers, publishers, and consumers alike.
Marketplace quality
Our dedicated team is committed to elevating brand safety and preventing fraud, ensuring you access only the highest-quality inventory.
Our industry partners
Building the future of advertising, together
We work with industry partners to represent buy-side interests and support the development of solutions that sustain the exchanges of the open internet.