Introducing Ventura streaming TV OS
A new streaming OS for the next era in Connected TV
Built to benefit the entire ecosystem
Ventura streaming TV OS combines cutting-edge tech with the world’s best content to create a new kind of streaming OS — one that’s better for advertisers, publishers, OEMs, and consumers alike.
A supply chain upgrade for streaming TV advertising
The Ventura streaming TV OS will help drive a much cleaner supply chain for streaming TV advertising, minimizing supply chain hops and costs — aiming to ensure maximum return on investment for every advertising dollar and optimized yield for publishers.
A more intuitive, engaging viewer experience
With better cross-platform content discovery, personalization, subscription management, and potentially fewer (more relevant) ads, Ventura streaming TV OS represents a major improvement in the streaming TV viewer experience.
More value for advertisers
The streaming TV advertising market is still in its infancy. Supporting innovations such as Unified ID 2.0 and OpenPath, Ventura streaming TV OS will help advertisers reach their audiences and measure performance with more precision across all streaming providers.
Unlocking value for OEMs and others
Everyone from OEMs to airlines to hotel chains is now in the content aggregation and advertising business. With no content conflicts of interest, The Trade Desk is uniquely positioned to help them optimize the advertising experience for advertisers, publishers, and consumers.
Read the full press release
Want to integrate Ventura streaming TV OS into your smart TV or streaming device?
Reach out to one of our Connected TV experts to get started.