unbreak the internet

Rewrite the story for relevant advertising

Prepare for a new era in identity with privacy-conscious omnichannel solutions that upgrade the internet for everyone.

The internet is having an identity crisis

But we don’t have to settle for solutions that put more control in the hands of Big Tech. At The Trade Desk, we’ve been preparing for this moment for years, with identity and authentication technologies that help publishers take control of their data and drive more value from their unique content and ad inventory.

Identity solutions purpose-built for publishers

Make your ad inventory more valuable and relevant for advertisers, so you can maintain audience targeting without cookies.

OpenPass
A single sign-on solution that gives users easier, seamless access to your content while giving you more ownership of your personalization and monetization strategies
learn more
Unified ID 2.0
An open-source identifier that helps publishers get more value from their data and provides holistic, privacy-conscious targeting and measurement for advertisers
learn more