UNBREAK THE INTERNET
Rewrite the story for relevant advertising
Prepare for a new era in identity with privacy-conscious omnichannel solutions that upgrade the internet for everyone.
The internet is having an identity crisis
But we don’t have to settle for solutions that put more control in the hands of Big Tech. At The Trade Desk, we’ve been preparing for this moment for years, with identity and authentication technologies that help brands, agencies, and publishers reap the benefits of relevant advertising on the open internet.
Target Australia future-proofs its identity strategy with Unified ID 2.0
"Leveraging [Unified ID 2.0] UID2 allows us to stop an over-reliance on third-party data and focus on utilizing Target’s first-party data, which sets us up to better future-proof moving forward."
Kate Long
Activation Director, OMD Australia
Activate your first-party data faster
With Galileo, you can easily onboard your CRM data to gain insights into your audience’s behaviors, preferences, and needs and to make smarter media buys.
![Graphic of a laptop with the text "GALILEO" in the center](/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2F1-First-party-data-Galileo-v3.png&w=3840&q=75)
A comprehensive approach to identity
Reach your audience in more places, avoid ad overload, and measure the true impact of your ads with our suite of identity solutions.
Identity Alliance
A coalition of the industry’s leading identity graph solutions that seamlessly combines people, households, and devices into a single graph
UID2
An open-source identifier that provides holistic targeting and measurement for a more privacy-conscious post-cookie internet
European Unified ID
A new identity solution specifically developed for the evolving regional regulations of Europe
Unilever Thailand drives brand awareness by 16% with UID2
"Unilever’s partnership with The Trade Desk has been transformative, enabling us to pioneer a new audience-targeting era in Thailand and Southeast Asia."
Nidarat Urailertprasert
Digital Marketing, Media, Digital Commerce, and Data Lead, Unilever Homecare, Southeast Asia
UID2 delivers for brands and agencies
hewlett-packard
![White background with blue text saying "2X"](/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2F1_HP-Stat.jpg&w=3840&q=75)
greater unique reach on Disney CTV with UID2
Samsung
![White background with blue text saying "19X"](/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2F2_SAMSUNG-Stat.jpg&w=3840&q=75)
increase in the ability to measure digital impact
unilever
![](/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2F6_UNILEVER-Stat.jpg&w=3840&q=75)
more effective in finding audiences
cook islands tourism corporation
![White background with blue text saying "60%"](/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2F3_COOK-ISLANDS-Stat.jpg&w=3840&q=75)
increase in landing-page conversions
luxury escapes
![White background with blue text saying "4.75X"](/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2F4_LUXURY-ESCAPES-Stat.jpg&w=3840&q=75)
higher return on ad spend
fairprice
![White background with blue text saying "33%"](/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2F5_FAIRPRICE-Stat.jpg&w=3840&q=75)
reduction in CPA with UID2 audiences vs. cookies
Our UID2 partners
Access a broad marketplace of premier publishers and data providers from across the digital advertising ecosystem.
![Grid of logos using Unified ID 2.0](/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FPartner-Logos_Transparent-Mobile.png&w=1920&q=75)
Let's work together
See what our experts can do for you.