The world’s largest marketplace of retail data partners. At your fingertips.

Help grow your audience with greater precision and drive more sales with retail data on The Trade Desk.

Audience-based

Are you reaching the right audience at every stage of the customer journey?

Retail data gives marketers access to verified purchase data, helping them activate audiences from across a marketplace of retailers to reach customers wherever they consume media online – from mobile, to audio, to Connected TV, and beyond.

More Measurement

Connecting campaigns to online and in-store sales

With retail data, you can connect your marketing efforts to actual sales. Our transparent in-flight reporting helps you understand how customers are engaging with your brand and make optimizations on the fly.

View our partners

Access a broad marketplace of premier retail data partners.

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Case studies

Retail Data Success Stories

Discover how PepsiCo used retail data to exceed their ROAS goals throughout the entire funnel.

“Working with The Trade Desk enabled us to try something we had never done before — merge our brand and retail sales campaigns seamlessly into a full-funnel, omnichannel campaign.”

Tatsuya SakaiSenior Director, Shopper Marketing, PepsiCo