Your practical guide to leveraging retail data in all your marketing campaigns
By activating retail data in Kokai, you can reach your most valuable customers and new customers likely to purchase from your brand — wherever they are — with omnichannel campaigns.
- Identify relevant audiences: Retail data can help you identify key audience segments and reach new potential customers. Expand your digital reach with refined data and real shopper segments in our platform.
- Plan for success: Use retail data to set your marketing goals based on real shopper data. Set audience-informed KPIs and use forecasting tools that can help improve campaign accuracy over time.
- Get the most out of your results: Measure the impact of retail data across KPIs like reach, brand lift, and sales outcomes, all within Kokai. Use retail data to help you optimize your campaigns in real time and leverage your actionable report to work toward improving your campaigns in the future.
Ready to put retail data to work?
Download our Retail Data Playbook to learn how you can leverage retail data to drive both brand awareness and sales.