The Resource Desk | The Trade Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Identity

Reach global audiences with precision

Take your marketing further with a better understanding of the state of identity and solutions that help improve the scale and performance of your next campaign.

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The Trade Desk - The Global Marketer's Guide to Identity

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Resources Omnichannel

Your 3‑step guide to implementing impactful omnichannel campaigns

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Case Studies Omnichannel

Asahi grows online sales by 4x with UID2 omnichannel strategy

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Insights Omnichannel

Behind the research: The untapped opportunity of omnichannel

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Resources Data and measurement

The premium internet: where brands can reach audiences and activate first-party data

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Insights Connected TV

35% of U.S. streamers want to cancel their subscription. Here’s how CTV ads keep them tuned in.

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Case Studies Omnichannel

IKEA builds on omnichannel success to drive 339% increase in conversions

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Resources Our platform

Get to know the revamped contextual marketplace

Case Studies Our platform

NY Post grows programmatic revenue by 97% with OpenPath

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Resources Data and measurement

McDonald’s and Publicis innovate custom full-funnel video measurement solutions

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INSTANT INTELLIGENCE

CTV is where Gen Zers are most likely to see your ad

Research reveals that Gen Z prefers ads on CTV over other digital channels. Our omnichannel report provides key insights and advertising tips on how to reach them.

Find out why

The Trade Desk Intelligence - Data vis

Get to know the Kokai platform update

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Resources Our platform

Step into the future of media buying

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Resources Our platform

3 tips to maximize the value of campaign seeds

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Resources Our platform

Unlock better campaign performance with the Decision Power and Relevance metrics

"Introducing Decision Power Score" by The Trade Desk

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