The Sellers and Publishers 500+ is an inventory buying option you can use to reach audiences across the best of the open internet. It simplifies the mechanics of reaching your audience by giving you access to a collection of top-quality inventory sources via a list of premium publishers and placements.
What if you could have the advantages of curation while also maintaining scale? What would the impact look like if you could shift energy away from a manual deal setup and toward meaningful optimizations?
With the Sellers and Publishers 500+, you get an efficient way to buy the most premium inventory on the open internet. Global TV, web, and audio inventory is measured and vetted on criteria like the quality of the ad experience and supply path transparency.
Where you’d typically select “open market” on our platform, instead try selecting the Sellers and Publishers 500+. This omnichannel inventory option gives you access not only to the highest-quality impressions across the open internet, but also to publishers that have historically required one-to-one deals. With it, we’re empowering you to reach audiences wherever they are, while also scaling your budget with peace of mind.
Get to know the Sellers and Publishers 500+:
Upgrade your targeting technique
If you’re a media buyer tasked with scaling large budgets against narrowly defined audience segments and the brand is sensitive to inventory quality, what do you do?
Typically, you’ve only had two options: Put together a bunch of private marketplace (PMP) deals and tirelessly troubleshoot to make sure their campaigns are spent in full; or target the open market and constantly filter, exclude, and otherwise control inventory quality across the fragmented marketplace.
Option 1: Target specific inventory
- Advantage: You can prioritize quality based on your known sellers and publishers.
- Disadvantage: This method takes more time to set up and manage, while also limiting your scale and decisioning.
Option 2: Target the open market
- Advantage: You can complete a faster setup and gain a wider audience reach.
- Disadvantage: You might miss out on the vetting and curation necessary to ensure premium ad placements.
With our upgraded platform, Kokai, you can gain access to the Sellers and Publishers 500+ as your exclusive third option.
More advanced filtering
The solution is different from targeting a broad list of contracts or websites. When you use the Sellers and Publishers 500+, our platform evaluates inventory quality, not just at the website or webpage level, but all the way down to the ad-placement level. This means that you can reach your audience on an increased amount of premium inventory that could otherwise be excluded by a less-advanced form of filtering.
For example, viewability filters frequently exclude entire websites that fall below your desired average viewability threshold. By leveraging the Sellers and Publishers 500+, you can cherry-pick impressions from such websites, so long as those impressions meet or exceed your threshold, allowing for more scale.
Better quality controls
The Sellers and Publishers 500+ factors in the following criteria for quality assurance.
- Placement-level viewability: Finds the most-viewable ad spots on a webpage.
- Ad refresh rate: Avoids pages that refresh ads too quickly.
- Ad load: Prioritizes pages with lower ad loads.
- Direct sellers: Only buys impressions from verified sellers.
Note: Media buyers maintain full visibility and reporting capabilities when buying through the Sellers and Publishers 500+.
Ready to raise the bar on quality?
Whether you’re torn between PMPs and the open market, or you’ve struggled to scale large budgets against narrowly defined audience segments while also maintaining quality, turning on the Sellers and Publishers 500+ can make balancing scale and curation easier and more efficient.
Our platform is raising the bar on quality and enabling you to navigate the advertising landscape more effectively, while accessing some of the most premium inventory and placements with the click of a button. Learn more about the Sellers and Publishers 500+ in this microlesson from The Trade Desk Edge Academy.
Your audiences are consuming media across the best of the open internet.
The Sellers and Publishers Report ranks the top destinations on the open internet according to a range of criteria — including advertising quality, reach, decisioned programmatic inventory, supply path efficiency, and distribution quality — and then showcases the top 100, the very best.
