Step-by-step guide to utilizing the new Quality Reach Index

Want to improve the performance of your next campaign? Whether you’re focused on expanding your reach or trying to uncover insights that will help you improve performance KPIs, we have the solution for you. Our Quality Reach Index (QRI) report can be leveraged midflight or post-campaign to help you understand how relevant your targeting is to a “seed audience” that you define. In this step-by-step guide, we make it easy to get started.

How it works

A seed audience represents your target customer. The QRI can help you understand the relevance of your different targeting strategies to your selected seed. We determine relevance scores by measuring how closely your targeting strategy matches your seed in comparison to the broader population.

For example, if you spend against a publisher and find a relevance score of 90x in the QRI report, this means that your audience, when compared to the average internet user, is 90 times more likely to be engaging with that publisher. This is a powerful way to measure your seed audience’s online footprint.
 

Getting started

Note: The QRI report is in closed beta as of this publication. Reach out to your account team if you’re interested in early access.

STEP 1: CHOOSE YOUR SEED

Build a seed with data you already have on your core customers or leverage alternative signals that help you define your target. Think of this step as planting the seeds (get it?) for a successful campaign.

STEP 2: RUN YOUR CAMPAIGN

Next, run your advertising campaign as you normally would. By launching your first campaign with a seed, you’ll be able to develop a baseline for measuring results.

STEP 3: ANALYZE THE RELEVANCE

Get insights with QRI by pulling a report, which will show you the relevance of your different tactics and targeting variables.

STEP 4: TEST SOMETHING NEW

Once you have a baseline for performance, you can share results and encourage new tests. Unlike many performance insights that can take time to aggregate, QRI can provide insights into relevance the day after you launch.

Say goodbye to guesswork and hello to higher-quality reach. Ready to take your advertising to the next level? Contact us today.