The Resource Desk | The Trade Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Our platform

Don’t block the news. Buy the best of it with News Navigator.

Quality news content can be both brand-safe and a great way to reach a large, highly engaged audience. News Navigator can help advertisers find those audiences and drive advertising results.

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The latest

Case Studies Our platform

NY Post grows programmatic revenue by 97% with OpenPath

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Resources Data and measurement

McDonald’s and Publicis innovate custom full-funnel video measurement solutions

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Case Studies Identity

McDonald’s taps into mobile app’s first-party data, driving 92% revenue lift

FWD25: The Rise of the Premium Internet - The Trade Desk

Resources Our platform

How to make the most of programmatic buying on the open internet

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Insights Connected TV

Instant Intelligence: CTV is where Gen Zers are most likely to see your ad

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Resources Our platform

Refine your audience strategy at the impression level with Prism

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Resources Our platform

OpenPath: creating supply path efficiency for advertisers and publishers

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Resources Connected TV

How to approach CTV advertising in 2025 with The Trade Desk

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Resources Our platform

How major brands saw success with Kokai (infographic)

Browse our videos and webinars

Hear from ad pros on how to level up your marketing tactics

INSTANT INTELLIGENCE

CTV is where Gen Zers are most likely to see your ad

Research reveals that Gen Z prefers ads on CTV over other digital channels. Our omnichannel report provides key insights and advertising tips on how to reach them.

Find out why

The Trade Desk Intelligence - Data vis

Get to know the Kokai platform update

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Resources Our platform

Step into the future of media buying

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Resources Our platform

3 tips to maximize the value of campaign seeds

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Resources Our platform

Unlock better campaign performance with the Decision Power and Relevance metrics

"Introducing Decision Power Score" by The Trade Desk

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Whether you’re a media planner, buyer, trader, or CMO, Edge Academy has all you need to get up to speed and stay ahead.