The Trade Desk has once again been named the leader in the Quadrant Knowledge Solutions SPARK Matrix for Ad Tech, ranking highest in technology excellence and customer impact.
The SPARK Matrix for Ad Tech report evaluated 21 technology vendors across the advertising ecosystem on a number of factors, including short-term and long- term growth opportunities, emerging technology trends, market trends, and future market outlook. The research provides information to help marketers evaluate different vendors’ capabilities, competitive differentiation, and market position.
We have been recognized for our comprehensive capabilities: global buying and planning, identity resolution, first-party data onboarding and activation, advanced frequency management, data integrations (including retail media), AI, enterprise APIs, and real-time analytics.
You can access an excerpt from Quadrant Knowledge Solutions’ SPARK Matrix: Ad Tech Platform, 2023 by clicking below.