How to make the most of programmatic buying on the open internet
[View playlist of all FWD25 content sessions]
Ad pros gathered at The Times Center in New York City for The Trade Desk’s annual FWD event. It was a meeting of the minds, where buy- and sell-side leaders leaned into discussions on industry innovation and partnership. Across most panels and conversations, there was a resounding question — the premium internet is a boon to marketers, but are all media buyers meeting the moment?
It’s true — the premium internet is on the upswing, as evidenced by the nearly two-thirds of time spent by people on channels like CTV, digital audio, and digital news sites.1 For marketers thinking about where to allocate their media budgets, there hasn’t been a riper time to invest in the most effective ways to reach engaged audiences.
Whether you’re an advertiser who wants to make the most of our platform and partnerships or a publisher looking to meet that advertiser demand, FWD25 was chock full of actionable takeaways. Discover the key moments below or watch the full event recording.
If you didn’t get a chance to attend FWD25 on the live stream or in person, you can take a deep dive at the link below. Learn more from industry leaders on how brands can grow through marketing innovation — everything from building consumer-first media strategies grounded in first-party data to the forward-looking partnerships inspiring the most sophisticated global marketers.
This information is provided solely for background and is not a representation or guarantee of any future performance. UID2 was developed by The Trade Desk.
Sources:
1. GWI, H1 ’23.
2. Nielsen and Edison Research, “Share of Ear®” Q3 2024
3. The Trade Desk, platform data, October 2024