The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

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First-party data offers a competitive edge for European advertisers

First-party data offers a strategic advantage to advertisers in Europe. When used responsibly, it helps brands reach the right audiences, measure impact more accurately, and build a stronger foundation for the post-cookie future.

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The latest

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Resources Data and measurement

Best practices for getting the most out of your marketing mix model

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Insights Retail

Instant Intelligence: How consumers are responding to tariff-fueled price hikes

Insights Omnichannel

The Omnichannel Report: Australia

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Resources Our platform

AI makes the Kokai platform experience more powerful for advertisers

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Case Studies Connected TV

FlexPoint boosts CTV incremental reach by 23% for congressional candidate

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Resources Retail

Growing your audience with retail data

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Case Studies Omnichannel

PURINA’s omnichannel strategy reaches customers at 33% lower cost

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Resources Our platform

Effortlessly create audio ads in Kokai’s Creative Library

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Case Studies Identity

Metricon embraces omnichannel first-party data, generating 72% of online leads

Browse our videos and webinars

Hear from ad pros on how to level up your marketing tactics

INSTANT INTELLIGENCE

How consumers are responding to tariff-fueled price hikes

Survey shows 38% of shoppers are paying more attention to the price of goods — and finding ways to cut costs.

Learn more

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Get to know the Kokai platform update

Resources Our platform

Step into the future of media buying

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Resources Our platform

3 tips to maximize the value of campaign seeds

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Resources Our platform

Unlock better campaign performance with the Decision Power and Relevance metrics

"Introducing Decision Power Score" by The Trade Desk

Get certified in programmatic with our online education platform.

Whether you’re a media planner, buyer, trader, or CMO, Edge Academy has all you need to get up to speed and stay ahead.

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First-party data offers a competitive edge for European advertisers

Best practices for getting the most out of your marketing mix model

Instant Intelligence: How consumers are responding to tariff-fueled price hikes

The Omnichannel Report: Australia

AI makes the Kokai platform experience more powerful for advertisers

FlexPoint boosts CTV incremental reach by 23% for congressional candidate

Growing your audience with retail data

PURINA’s omnichannel strategy reaches customers at 33% lower cost

Effortlessly create audio ads in Kokai’s Creative Library

Metricon embraces omnichannel first-party data, generating 72% of online leads

Browse our videos and webinars

Hear from ad pros on how to level up your marketing tactics

Your 3‑step guide to implementing impactful omnichannel campaigns

How to optimize your AI marketing

Research finds omnichannel campaigns outperform multichannel on every metric measured

EUID: Enabling personalization and relevance in advertising

Unlock better campaign performance with the Decision Power and Relevance metrics

Pepsi rebrand drives 4.6M incremental reach among Gen Z

Samsung closes the loop on attribution for online and offline sales

How consumers are responding to tariff-fueled price hikes

Get to know the Kokai platform update

Step into the future of media buying

3 tips to maximize the value of campaign seeds

Unlock better campaign performance with the Decision Power and Relevance metrics

Get certified in programmatic with our online education platform.

New Certification: Marketing Essentials

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Region

Best practices for getting the most out of your marketing mix model

Instant Intelligence: How consumers are responding to tariff-fueled price hikes

The Omnichannel Report: Australia

AI makes the Kokai platform experience more powerful for advertisers

FlexPoint boosts CTV incremental reach by 23% for congressional candidate

Growing your audience with retail data

PURINA’s omnichannel strategy reaches customers at 33% lower cost

Effortlessly create audio ads in Kokai’s Creative Library

Metricon embraces omnichannel first-party data, generating 72% of online leads

Hear from ad pros on how to level up your marketing tactics

How consumers are responding to tariff-fueled price hikes

Get certified in programmatic with our online education platform.

New Certification: Marketing Essentials