The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Data and measurement

McDonald’s and Publicis innovate custom full-funnel video measurement solutions

If there’s one brand that truly gets the effectiveness of full-funnel advertising, it’s McDonald’s. The global fast-food chain knows its audiences spend increasing time streaming video, and it invests its media dollars accordingly. With measurement solutions enabled by The Trade Desk and custom performance tools developed with the chain’s agency, Publicis, McDonald’s is leading the way in digital video measurement.

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McDonald’s and Publicis innovate custom full-funnel video measurement solutions

35% of U.S. streamers want to cancel their subscription. Here’s how CTV ads keep them tuned in.

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35% of U.S. streamers want to cancel their subscription. Here’s how CTV ads keep them tuned in.

IKEA builds on omnichannel success to drive 339% increase in conversions

Get to know the revamped contextual marketplace

NY Post grows programmatic revenue by 97% with OpenPath

Don’t block the news. Buy the best of it with News Navigator.

McDonald’s taps into mobile app’s first-party data, driving 92% revenue lift

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Instant Intelligence: CTV is where Gen Zers are most likely to see your ad

Refine your audience strategy at the impression level with Prism

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CTV is where Gen Zers are most likely to see your ad

Get certified in programmatic with our online education platform.