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Omnichannel Programmatic Advertising

Reach your audience where it matters, when it matters

Take advantage of every opportunity to connect with your customers where they spend the majority of their time online.

Omnichannel campaigns can improve your customers’ ad experience online and drive better campaign performance

A couple cooking together in a modern kitchen, with digital ads of a salad displayed on different devices, highlighting a 2.2x reduction in cognitive fatigue and a 14% decrease in CPA with each additional channel.

Better for your customers

Neurological evidence shows that balanced omnichannel campaigns are 1.5x more persuasive and 2.2x less cognitively fatiguing than heavy exposure on a single channel.1

1. The Trade Desk Intelligence and PA Consulting, The Alchemy of Omnichannel, 2024, U.S., U.K.

Better for your campaigns

Performance data shows that each additional channel can decrease CPA by 14% and cost per household by 21%.2 Plus, frequency savings can be reinvested back toward media.

2. DISQO benchmarks, The Trade Desk campaigns 2023 n=56; The Trade Desk platform-wide global analysis of campaigns with CTV, FY 2023, n=550,387.

Activate your digital media buy,
all on one platform

Guide audiences down the funnel from awareness to conversion and everything in between by seamlessly integrating your touch points across screens.

Connect with your audience when they’re most immersed and on the move.

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Reach the more than 185 million households streaming premium content around the world.

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Reach your audience alongside the most relevant publisher content.

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Harness the power of data-driven insights to captivate on-the-go audiences.

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Mobile ads help you reach your audience on their most personal devices: smartphones and tablets. Inventory options include display, video, and audio — both in-app and through the browser.

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Integrate your campaign with your audience’s favorite online content.

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Bring your brand to the world’s most popular streaming platforms and providers.

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Unify the customer journey across devices

Our cross-device graph, Identity Alliance, can help you reach your most valuable audience effectively wherever they’re reading, watching, or listening. 

  • Advanced targeting

    Activate audiences to help improve match rates, extend reach, and implement holistic frequency controls for a better experience and increased reach efficiency.

  • Unified measurement

    Measure your advertising’s effectiveness across channels, drive performance for any campaign, and uncover actionable insights.

Campaigns using Identity Alliance see nearly 3x the reach vs. using a single cross-device vendor

Source: The Trade Desk platform data, 2023.

Data chart showing 3x reach with Identity Alliance vs Single Cross-Device Vendor

Influence brand impact with premium experiences

Access the largest marketplace of premium inventory on the open internet across all channels, leading the industry in CTV.

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The Resource Desk

Learn how we can help you take your omnichannel advertising further