Identity solutions
Future-proof your identity strategy
Leverage advanced identity solutions across each stage of activation and measurement without relying on third-party cookies.
It’s time to break up with cookies
Third-party cookie deprecation is inevitable, but we have the answers to navigating the world of identity without them.
4 graphs are better than 1
Identity Alliance increases your campaigns' precision and scale with the industry’s four leading graphs to connect identifiers, devices, people, and households across all environments.
Connect channels
Our cross-device graph provides a unified view of your customers across channels and devices.
Avoid ad overload
Manage frequency to advertise more efficiently while maintaining unparalleled reach.
Close the loop
Use reporting to measure frequency savings, lower-funnel conversions, and channel-level performance.
Work with cutting-edge identity solutions
Improve the consumer experience while fueling future-proof marketing tactics for activation, targeting, and measurement.
Unified ID 2.0
An open-source identifier for the entire ecosystem to support a more privacy-conscious internet.
Maintain targeting without cookies
Use first-party identifiers like Unified ID 2.0 and European Unified ID as a seed for modeling and lookalikes to find, reach, and scale against unknown users — without third-party cookies.
Activate your first-party data faster with Galileo
Easily onboard your CRM data to gain insights into your audience’s behaviors, preferences, and needs to make smarter media buys across the open internet.
See how our identity solutions help advertisers do more
Future of Identity•June 18, 2024
Future of Identity•April 17, 2024
Connected TV•June 25, 2024
Stay up to date on the evolving identity landscape
- Future of Identity•September 27, 2023
- Future of Identity•July 6, 2023
- Future of Identity•January 5, 2023
