Partnership Extends The Trade Desk’s Premier User Experience and Capabilities to Meet Growing Demand for Data-Driven Advertising
VENTURA, Calif.--(BUSINESS WIRE) --Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced an expansion of its certified service partner program for small and medium-sized businesses (SMBs) with new partner Ventura Growth. Launched in 2022, the certified service partner program represents self-service access to The Trade Desk’s demand-side platform, as client demand for data-driven advertising and decisioning continues to rise.
Many small and medium-sized businesses are embracing data-driven digital advertising as the most effective marketing approach to reach target consumers with relevance and precision. This shift has only accelerated in recent years as more consumers enjoyed digital media, such as connected TV, and as more businesses needed to tailor their message as market environments evolved quickly.
“Since launching our certified service partner program in 2022, we’ve seen continued demand from smart businesses who are looking to leverage their data and make the most of their advertising budgets, which makes Ventura Growth an exciting new partner for The Trade Desk,” said Tim Sims, Chief Revenue Officer, The Trade Desk. “The leadership at Ventura Growth has shared the same vision and values of the open internet as we do, and we are confident they’ll serve as that champion on behalf of their clients to support their business goals.”
More small and medium-sized businesses will increasingly turn to data-driven advertising to optimize their marketing budgets and give them more agnostic media-buying choices as an alternative to walled gardens. Using an objective demand-side platform, SMBs have greater visibility into every element of their ad campaigns that can be optimized for performance across audiences and channels. This gives small and medium-sized advertisers the ability to be agile in their ad campaigns and have the transparency they need to make better, more informed decisions that can drive real business outcomes.
“Ventura Growth and The Trade Desk are leveling the playing field for mid-market advertisers looking to move beyond the walled gardens,” said Martin Skotnicki, President, Ventura Growth. “Programmatic media buying has democratized access for advertisers to buy on channels including audio, mobile and streaming TV. Our partnership with The Trade Desk combines our collective vision for a better, collaborative open internet.”
The Trade Desk continues to solidify its leadership position as the advertising technology partner of choice for innovative agencies and marketers around the globe. Built specifically to support The Trade Desk’s certified service partner program, Ventura Growth provides access to the award-winning platform to a wider segment of the marketing community – and its expert team members are focused on standing up partners for self-service success with dedicated training and support.
“In an effort to enhance our programmatic capabilities we partnered with Ventura Growth via The Trade Desk's Certified Service Partner Program,” said Rachel Denny, Director of Media Buying, Situation Group. “The Ventura Team have been fantastic hands-on guides to ensure a smooth and successful transition to The Trade Desk. In particular, Ventura Growth has helped us leverage first-party data through Unified ID 2.0, as well as consolidate our CTV, display, audio, digital out-of-home and native campaigns onto The Trade Desk. With the expert support of Ventura Growth, we are exceeding our advertiser goals and continue to expand our initiatives on The Trade Desk.”
About Ventura Growth
Ventura Growth is a consultancy focused on activating and empowering marketers on the world’s leading technology platforms. Built to support The Trade Desk’s certified service partner program, Ventura delivers data-driven and scalable business growth for clients across the globe. Ventura Growth build long-term relationships by thoughtfully solving problems and delivering impactful results that delight its client partners.