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Growing your audience with retail data
Learn how you can take advantage of platform features to strategically plan, execute, and measure campaigns holistically.
Best practices, how-to guides, insights, and inspiration for ad pros
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Case Studies Connected TV
FlexPoint boosts CTV incremental reach by 23% for congressional candidate
Case Studies Omnichannel
PURINA’s omnichannel strategy reaches customers at 33% lower cost
Resources Our platform
Effortlessly create audio ads in Kokai’s Creative Library
Case Studies Identity
Metricon embraces omnichannel first-party data, generating 72% of online leads
Case Studies Our platform
The Arena Group boosts revenue by 79% with OpenPath
Resources Connected TV
A guide to reaching sports fans with decisioned media
Resources Our platform
Drive better outcomes with the latest platform innovations
Case Studies Connected TV
Henkel got2b boosts reach by 23% with third-party data targeting on CTV
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Improved campaign quality assurance process
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Hear from ad pros on how to level up your marketing tactics
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Your 3‑step guide to implementing impactful omnichannel campaigns
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How to optimize your AI marketing
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Research finds omnichannel campaigns outperform multichannel on every metric measured
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EUID: Enabling personalization and relevance in advertising
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Unlock better campaign performance with the Decision Power and Relevance metrics
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
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Samsung closes the loop on attribution for online and offline sales
INSTANT INTELLIGENCE
CTV is where Gen Zers are most likely to see your ad
Research reveals that Gen Z prefers ads on CTV over other digital channels. Our omnichannel report provides key insights and advertising tips on how to reach them.
Get to know the Kokai platform update
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Step into the future of media buying
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3 tips to maximize the value of campaign seeds
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Unlock better campaign performance with the Decision Power and Relevance metrics
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