INDUSTRY INITIATIVES
Building a better future for digital advertising
We’re dedicated to empowering advertisers and creating a better experience for consumers everywhere.
Unified ID
As the largest independent global demand-side platform, we’re uniting our partners around a better approach to identity across the open internet — for advertisers, publishers, and consumers alike.
![Blue globe with orange dots and lines connecting to each other](/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FIndustryInitatives_1174x880_2.jpg&w=3840&q=75)
Marketplace quality
Our dedicated team is committed to elevating brand safety and preventing fraud, ensuring you access only the highest-quality inventory.
![Four coworkers smiling and working together at a table with laptops](/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FIndustryInitatives_1174x880_4.jpg&w=3840&q=75)
Our industry partners
Building the future of advertising, together
We work with industry partners to represent buy-side interests and support the development of solutions that sustain the exchanges of the open internet.