The 2024 Connected TV report

Learn how you can add more value to your marketing spend by advertising next to the authenticated, quality content found on Connected TV (CTV).

CONNECTED TV REPORT NOW AVAILABLE

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Report with the text "What advertisers see in CTV"

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Stay ahead of the curve

The shift to CTV is happening faster than ever, and it’s important for advertisers to stay informed to help give themselves a competitive edge.

Data visualization displaying that 95% of advertisers plan to maintain/increase their share of spend on programmatic CTV in 2024

Source: The Trade Desk Intelligence and Advertiser Perceptions, CTV Report, 2024.

Add more value to your media buys

CTV blends the power of digital with the premium content of TV, adding value to any omnichannel campaign.  

Data visualization displaying 96% of advertisers say verified user data is important to their CTV strategy

Source: The Trade Desk Intelligence and Advertiser Perceptions, CTV Report, 2024.

Live sports has found a new home

Linear TV’s greatest asset, live sports, is increasingly making its way onto CTV. This brings larger, more diverse audience segments to the channel.

Data visualization displaying 99% of advertisers maintained or increased their live sports CTV budgets in the past year

Source: The Trade Desk Intelligence and Advertiser Perceptions, CTV Report, 2024.