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Best practices, how-to guides, insights, and inspiration for ad pros.
Showing 46-54 of 258 Results
Resources Our platform
The future of media buying is here with Kokai
Resources Connected TV
In an upended U.S. political season, CTV is positioned to win the popular vote
Case Studies Omnichannel
Marriott boosts conversion rate by 45% with omnichannel marketing
Resources Omnichannel
Go audience-first in your digital out-of-home campaigns
Resources Connected TV
Will the election impact your CTV ad strategy? A guide for non-political advertisers
Case Studies Omnichannel
Pepsi rebrand drives 4.6M incremental reach among Gen Z
Case Studies Connected TV
Colgate-Palmolive tunes in to CTV to reach new consumers
Case Studies Connected TV
Caltrate boosts brand awareness and cost savings with Connected TV
Browse our videos and webinars
Hear from ad pros on how to level up your marketing tactics
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How to optimize your AI marketing
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Research finds omnichannel campaigns outperform multichannel on every metric measured
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EUID: Enabling personalization and relevance in advertising
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Unlock better campaign performance with the Decision Power and Relevance metrics
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
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Samsung closes the loop on attribution for online and offline sales
INSTANT INTELLIGENCE
CTV is where Gen Zers are most likely to see your ad
Research reveals that Gen Z prefers ads on CTV over other digital channels. Our omnichannel report provides key insights and advertising tips on how to reach them.
Get to know the Kokai platform update
Resources Our platform
Step into the future of media buying
Resources Our platform
Introducing the Programmatic Table
Resources Our platform
Unlock better campaign performance with the Decision Power and Relevance metrics
Get certified in programmatic with our online education platform.
Whether you’re a media planner, buyer, trader, or CMO, Edge Academy has all you need to get up to speed and stay ahead.