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Goodway Group unlocks new ways of optimizing media buying with Blue Lists
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How to optimize your AI marketing
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Research finds omnichannel campaigns outperform multichannel on every metric measured
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FreshDirect delivers 388% increase in conversions with programmatic advertising
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VIZIO increases programmatic revenue by 39% with OpenPath
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Your end-of-year media planning checklist
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Holiday retail segments can help advertisers build on shopping season momentum
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EUID: Enabling personalization and relevance in advertising
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How to optimize your AI marketing
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Research finds omnichannel campaigns outperform multichannel on every metric measured
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EUID: Enabling personalization and relevance in advertising
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Unlock better campaign performance with the Decision Power and Relevance metrics
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
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Samsung closes the loop on attribution for online and offline sales
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CTV is where Gen Zers are most likely to see your ad
Research reveals that Gen Z prefers ads on CTV over other digital channels. Our omnichannel report provides key insights and advertising tips on how to reach them.
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Step into the future of media buying
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Introducing the Programmatic Table
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Unlock better campaign performance with the Decision Power and Relevance metrics
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