The Resource Desk | The Trade Desk

Best practices, how-to guides, insights, and inspiration for ad pros

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Resources Retail

Ace this back-to-school season with Walmart Connect and The Trade Desk

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Resources Our platform

Learn how to center your campaigns around audiences

The Future of Media Buying is here with Kokai - The Trade Desk

Resources Our platform

Drive more valuable reach across the open internet

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Resources Our platform

Make better campaign decisions with your enhanced AI co-pilot

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Resources Our platform

Take campaign measurement up a notch in 3 steps

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Resources Our platform

Step into the future of media buying

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Resources Connected TV

4 ways MiQ defines Connected TV campaign success

Perlana Henkel OMD x The Trade Desk - Case Study

Case Studies Connected TV

Perlana cleans up with a data-driven CTV campaign

"The New Identity Era is Here"

Resources Identity

The new identity era is here

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INSTANT INTELLIGENCE

CTV is where Gen Zers are most likely to see your ad

Research reveals that Gen Z prefers ads on CTV over other digital channels. Our omnichannel report provides key insights and advertising tips on how to reach them.

Find out why

The Trade Desk Intelligence - Data vis

Get to know the Kokai platform update

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Resources Our platform

Step into the future of media buying

Graphic of a computer with the Programmatic Table - Kokai, The Resource Desk

Resources Our platform

3 tips to maximize the value of campaign seeds

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Resources Our platform

Unlock better campaign performance with the Decision Power and Relevance metrics

"Introducing Decision Power Score" by The Trade Desk

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