Resource Desk | The Trade Desk

Best practices, how-to guides, insights, and inspiration for ad pros.

Featured Our platform

How major brands saw success with Kokai (infographic)

Media buyers using our latest platform update, Kokai, are achieving campaign KPIs like reduced CPAs and higher ROAS while cutting through the complexities that typically complicate programmatic buying.

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The latest

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Case Studies Identity

McDonald’s taps into mobile app’s first-party data, driving 92% revenue lift

FWD25: The Rise of the Premium Internet - The Trade Desk

Resources Our platform

How to make the most of programmatic buying on the open internet

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Insights Connected TV

Instant Intelligence: CTV is where Gen Zers are most likely to see your ad

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Resources Our platform

Refine your audience strategy at the impression level with Prism

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Resources Our platform

OpenPath: creating supply path efficiency for advertisers and publishers

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Resources Connected TV

How to approach CTV advertising in 2025 with The Trade Desk

The Trade Desk - Retail data playbook - A practical guide to leveraging off-site retail data in all your marketing campaigns

Resources Retail

Unlock full-funnel outcomes with retail data

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Resources Omnichannel

How different media channels contribute to an audience-first omnichannel strategy

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Case Studies Omnichannel

JLR increases showroom visits by 423% with UID2-powered omnichannel campaign

Browse our videos and webinars

Hear from ad pros on how to level up your marketing tactics

INSTANT INTELLIGENCE

CTV is where Gen Zers are most likely to see your ad

Research reveals that Gen Z prefers ads on CTV over other digital channels. Our omnichannel report provides key insights and advertising tips on how to reach them.

Find out why

The Trade Desk Intelligence - Data vis

Get to know the Kokai platform update

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Resources Our platform

Step into the future of media buying

Graphic of a computer with the Programmatic Table - Kokai, The Resource Desk

Resources Our platform

Introducing the Programmatic Table

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Resources Our platform

Unlock better campaign performance with the Decision Power and Relevance metrics

"Introducing Decision Power Score" by The Trade Desk

Get certified in programmatic with our online education platform.

Whether you’re a media planner, buyer, trader, or CMO, Edge Academy has all you need to get up to speed and stay ahead.