Step into the future of media buying

Customer data is every brand’s most important asset. It enables you to reach your customers wherever they spend time across the open internet and find new audiences that look like them. That way, you can continue to feed the marketing funnel and grow your customer base — and your bottom line. 

In an era of digitization and near-ubiquitous AI integration, if you’re not putting your richest high-value signals to work, you’re leaving opportunity and growth on the table; particularly in a time when it’s never been more important to have a solid first-party data strategy.

Kokai introduces innovative ways to maximize your data’s potential and make it work even harder for you. At the core of this experience is the “seed,” a foundational data input that powers more relevant audience targeting — and our AI — so you can ensure that all of your campaign decisions are informed by your most valuable data.

Learn more about how to center your campaigns around audiences using seeds.

Today, many traders spend an inordinate amount of time troubleshooting and shuffling budgets to keep campaign pacing and performance on track. With Kokai, you now have more tools, new metrics, and in-platform recommendations to help you make more informed decisions and ensure campaigns are set up for success pre- and mid-flight. 

Forecasting is greatly improved in Kokai. Our advanced forecasting engine can now analyze up to 1,000 times more data, which means you can get increased accuracy right out of the gate. Plus, you’ll see real-time updates to your forecast with new performance metrics on every screen, so you can understand the impact of your changes and optimizations before you make them. 

Our AI is also getting an upgrade and will be interwoven throughout the platform — but you’ll still be in the driver’s seat. With these upgrades, you can choose which optimizations you’d like Koa™ — your AI co-pilot — to make for you. Plus, your campaign inputs power the platform’s algorithms, which assess each impression opportunity based on what matters most to you, so you can choose the most valuable impressions for every campaign. 

Learn how you can streamline campaign decisions with AI and forecasting.

The open internet is massive, filled with publishers that produce the content that keeps us informed and entertained — from local news to TV shows, podcasts, recipe websites, and more. All this content is accessible across many different devices, which is great for consumers, but cumbersome when you’re seeking to control the quality of your ad placements in such a fragmented marketplace.

To find quality today, many advertisers set up private deals and exclusion lists, as well as apply targeting and filtering mechanisms that create pockets of inventory to meet their standards. But this level of quality and control often comes at the expense of scale and efficiency (not to mention it’s also time-consuming). 

That’s why we’ve equipped Kokai with solutions like the Sellers and Publishers 500+, a new buying option that makes it much easier for you to reach high-value audiences at scale across premium omnichannel inventory. You’ll also have new quality controls in the platform, like ad refresh and ad load, that can help you prioritize ad experiences that meet your brand’s needs. 

Learn how you can get easier access to high-quality inventory.

Media buyers are faced with countless decisions for every campaign, like which audiences to target, where to reach them and how frequently, where to set bid prices, which optimizations to make — the list goes on. 

In the past, you may have had to make some of these decisions without having the right data or insights readily available. Perhaps you’ve had to rely on your “trader intuition” or spend a lot of time manually pulling and analyzing reports to come to certain decisions. Reporting can undoubtedly help you uncover actionable campaign insights for decision making, but pulling reports is often very time consuming. 

The good news? Kokai surfaces much-needed insights and reporting metrics directly next to actions throughout the platform. This can help you make decisions faster and with greater confidence, allowing for every decision you make to be informed by data. You can assess the targeting strategies that are most relevant for your campaigns, how to set competitive bids, and even the ad frequency more likely to drive performance based on your campaign goals. 

Programmatic advertising can often feel overwhelming and complex. Your demand-side platform partner should simplify your experience — not complicate it further. 

We want to make it easier for you to understand quickly where to focus your attention and jump directly to whatever you need. That’s why we’re reorganizing the entire programmatic universe onto a single screen — the Programmatic Table — wherein each tile represents a different campaign element. You’ll find guided workflows and simplified navigation, and you’ll even get recommendations for which actions to take first. 

The driver behind the Programmatic Table is our desire to help you harness the full power of programmatic advertising on our platform. With it, you can streamline your campaigns and make faster decisions that drive value and efficiency.