The Trade Desk named a leader in The Forrester Wave™: Omnichannel Demand-Side Platforms, Q3 2023

Forrester Research recognized The Trade Desk as a leading omnichannel demand-side platform with the highest score in the strategy category. Ranking 12 top vendors, across 28 criteria, the Forrester evaluation awarded us the highest possible scores for vision and innovation and noted, “The Trade Desk leads with usability and prescient bets on CTV and Identity.”

“The Trade Desk is the dominant DSP for CTV. Differentiators include the platform’s quality metric, which helps clients apprehend the quality of their brand’s reach across TV, and various partners that include Disney and AMC, which integrate The Trade Desk’s solution for first-party data activation, Unified ID 2.0…Advertisers looking for a premium, scaled, open DSP should consider The Trade Desk.”

This report also states, “Reference customers praised The Trade Desk platform’s intuitive UI and transparent, robust reporting…”

To read the full report and see how we rank against other omnichannel demand-side platforms (DSPs) in the industry, download below.