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Get to know the revamped contextual marketplace

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Recruiting fraud is a growing issue for many companies.
The Trade Desk takes this issue seriously and is taking steps to address it.
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While 70% of ad buys are still done through direct insertion orders, there’s a massive shift happening. Last year, programmatic grew at a 37% faster rate than direct, as advertisers want more data – and more control – over their campaigns. So, should you be leaning into programmatic? We think so. Watch the video to find out why.
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