Resources Retail
Unlock full-funnel outcomes with retail data
Retail
Learn how retail data can help you grow your brand
Learn what retail media is and how you can use it to find and reach your best customers — plus millions of new ones — right when it matters.
Retail media is one of the fastest-growing sectors in digital advertising for a good reason. It helps you reach not only customers at the point of purchase on retailer sites (on-site retail media) but also to existing and future customers across the funnel all over the web (off-site retail media). At the center of these efforts is retail data, or data that consumers share with retailers.
Retail data can capture highly relevant consumer behaviors that, when activated on The Trade Desk’s platform, can help you drive full-funnel advertising outcomes. Brands may be able to see who viewed their products, purchased once or multiple times, browsed products in a specific price range, has intent to purchase, or bought within the same category. These data points can help you craft more relevant ads and target the right customers at the right time to drive your intended outcomes — from brand awareness all the way to purchase.
How it works
Imagine a retailer whose data indicates that a customer purchased university-related items several years ago but now is purchasing items for babies. The data allows you to infer that the shopper in question is perhaps a new parent. You can use that data to reach the customer with omnichannel campaigns all the way from first exposures driving brand awareness to bottom-of-funnel, decision-driving ads, — and measure the entire customer journey to facilitate continuous optimization.
Why retail data?
Identify relevant audiences: Retail data can help you identify key audience segments and reach new potential customers. And because it’s often tied to consumer purchases, campaigns can benefit from its recency. You can expand your digital reach with refined, fresh data and real shopper segments in our platform.
Plan for success: Use retail data to set your marketing goals based on real shopper data. Set audience-informed KPIs and use forecasting tools that can help improve campaign accuracy over time.
Get the most out of your results: Measure the impact of retail data across KPIs like reach, brand lift, and sales outcomes, all within Kokai. Use retail data to help you optimize your campaigns in real time and leverage your actionable report to work toward improving your campaigns in the future.
