Resource Desk
Identity

The identity era

Keep pace with the fast-moving landscape and learn how to reach audiences with precision

The latest

McDonald x OMD logos

Case Studies

McDonald’s taps into mobile app’s first-party data, driving 92% revenue lift

Orange graphic of a cursor mouse going up starred steps

Resources

How to strengthen your identity foundation for winning omnichannel campaigns

"The identity solution built for Europe" - EUID by The Trade Desk

Resources

EUID: Enabling personalization and relevance in advertising

Sulhwasoo x The Trade Desk - Case Study

Case Studies

Sulwhasoo boosts conversions by 380% with UID2 omnichannel strategy

Pendry x The Trade Desk - Case Study

Case Studies

Luxury New York hotel boosts bookings with UID2

"Introducing Decision Power Score" by The Trade Desk

Resources

Unlock better campaign performance with the Decision Power and Relevance metrics

The Identity Innovators Report - The Trade Desk Intelligence

Insights

The Identity Innovators Report: Global

Image of a woman smiling and looking at her computer with a purple wash over and Optic 2000 and Arena Media logos over the top

Case Studies

Optic 2000 sees clear benefits from omnichannel marketing

HP x The Trade Desk - Case Study, green cover image

Case Studies

HP unlocks new Connected TV targeting capabilities with Unified ID 2.0