Resources Data and measurement
The premium internet: where brands can reach audiences and activate first-party data
Identity
Reach global audiences with precision
Take your marketing further with a better understanding of the state of identity and solutions that help improve the scale and performance of your next campaign.
The best marketers know that success hinges on more than just data — it also rests on how that data is activated across every channel a consumer engages with. For years, identity strategies were built on one-size-fits-all IDs and device graphs, but that approach is no longer enough. Global brands must scale identity solutions to account for regional nuances, digital advertising market maturity, socioeconomics, and cultural dynamics — all factors that can influence how identity strategies perform.
What’s inside:
- How to assess and understand graph coverage
- The state of identity across regions
- Actionable insights for adopting a global approach to identity
The latest from The Resource Desk
Case Studies Identity
McDonald’s taps into mobile app’s first-party data, driving 92% revenue lift
Resources Identity
How to strengthen your identity foundation for winning omnichannel campaigns
