Resource Desk
Data and measurement

Data and measurement

Holistic measurement relies on quality data. Browse these resources to keep your campaigns performing strong.

The latest

Fresh Direct x The Trade Desk - Case Study

Case Studies

FreshDirect delivers 388% increase in conversions with programmatic advertising

TV, displaying play buttons, hangs at the start of a line chart that's also marked by play buttons and progresses upwards

Resources

How to maximize media mix models when Connected TV is on the plan

A laptop, cellphone, and tablet with smiling emoticons have five stars hovering over them

Resources

Open internet pulse check: tapping into consumer brand sentiment

Audi + PHD + The Trade Desk - Case Study

Case Studies

Audi drives awareness for electric vehicles among 15M unique users

Graphic shows a play button on a TV screen and various connecting lines and dots behind the TV

Resources

Brand and their agency, Monks achieve 99.5% incremental reach with local CTV

Graphic shows two outstretched arrows rising out of a marketing funnel that's on a circuit board.

Resources

Smarter account-based B2B marketing is here with intelligent ABM

A yellow prescription bottle labeled RX is filled to its brim with white cursors

Resources

3 ways pharma and health care brands can maintain inventory quality

Case Studies

bareMinerals drives in-store visits with data-driven DOOH and retargeting campaign

Green cover image of a man exiting a car with Stellantis and Starcom logos placed over top and a video "play" button in the bottom right corner

Case Studies

Stellantis accelerates performance for Alfa Romeo with a full-funnel omnichannel campaign