Partnerships with Baidu Exchange Services, iQIYI, Tencent Social Ads and Youku provide multinational advertisers access to premium audiences in China
LOS ANGELES – November 13, 2018 (BusinessWire) – Global advertising technology leader, The Trade Desk, Inc. (Nasdaq:TTD), now enables brands to effectively reach and engage millions of consumers in China through integrations with China’s premium media companies, including:
- Baidu Exchange Services
- iQIYI, Baidu’s video streaming service
- Tencent Social Ads
- Youku, Alibaba’s video streaming service
The Trade Desk’s partnership with the country’s top three streaming video platforms presents global marketers with unparalleled access to audiences in China. Innovative global marketers participating in the beta can now leverage The Trade Desk’s trusted technology platform to directly reach the rapidly growing consumer market in China with display, mobile, video, and native advertising campaigns. The Trade Desk is also integrated with leading digital advertising measurement, and data providers to provide multinational brands with powerful data, measurement and brand safety solutions to ensure their campaigns’ reach, scale and performance.
With more than 772 million internet-connected adults and over 400 million people among its growing middle class, China is a key market for global brands looking to grow their customer base. Mobile expertise is crucial for successful marketing in China, with 753 million mobile internet users1, accounting for more than 97 percent of internet-connected adults in China1. And digital video, watched by more than three quarters of internet users in China, presents another opportunity for global brands trying to reach engaged audiences in the region.
A leader in mobile and video, The Trade Desk’s continued omnichannel growth includes 89 percent year-over-year (Q2 2017 to Q2 2018) growth in mobile advertising spend and mobile video growth of more than 150 percent over the same period. Overall, mobile accounted for 45 percent of gross spend on The Trade Desk’s platform for the most recent quarter, highlighting the increasing importance of this channel to global advertisers.
“Our partnership with The Trade Desk is our first partnership with an international demand side platform,” said Andy Sun, General Manager of Programmatic Business, iQIYI. “We value The Trade Desk’s independence and objectivity and see this partnership as an important step in providing leading global brands access to millions of engaged consumers in China.”
Benson Ho, Chief Data Strategy Officer, Tencent Social Ads notes, “Our high audience coverage and unique data insights are crucial for marketers wanting to understand consumers in China throughout their entire journey. Through our PMP integration with The Trade Desk, innovative global brands can more effectively reach and engage with this valuable audience.”
Jeff Green, CEO and Founder of The Trade Desk, said “Tapping into the growing internet-connected middle class in China presents a huge opportunity for brands looking to grow their global presence. Our international reach, innovative technology, and key integrations with China’s premier media and technology companies empower innovative advertisers on our platform to successfully reach and engage millions of consumers in China today.”
About The Trade Desk, Inc.
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, and LinkedIn.
 CNNIC, Statistical Report on Internet Development in China, January 2018
 eMarketer, Digital Video Viewers in China, January 2018
If you are interested in reaching consumers in China, please contact us to be connected with our sales team. If you are a current client of The Trade Desk, please contact your account manager.