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Programmatic Buyers

Bring your winning strategy to life

Our platform gives you easy access to everything you need to deliver performance for your brands.

Digital innovation, powered by human intuition

Audience-first strategy, more accurate measurement solutions, AI-enhanced media buying — discover trader predictions for the future and how we’re leading the way.

Make your data work harder to drive full-funnel performance

Start with a seed

Use data to define your ideal customer and improve the relevance of every campaign.

Optimize for value

Express what you value through bid factors to guide your optimizations — or let Koa optimize for you.

Minimize guess-and-check optimizations

Check a real-time forecast to see how your changes will affect performance before you set them live.

Access premium inventory that scales

Target the Sellers and Publishers 500+ and say goodbye to troubleshooting campaign pacing and inventory quality.

Campaigns in Kokai have seen performance improvements across all three funnel locations.

A three-tiered inverted funnel chart illustrates cost reductions in marketing performance, showing a 42% lower cost per unique reach for awareness, a 24% lower cost per click for engagement, and a 27% lower cost per acquisition for conversions.

Elegant design with more efficient trading in mind

Our intuitive user interface surfaces the most important insights to help you make smarter decisions, faster.

The Resource Desk

Say hello to Kokai, the update that changes everything

Become a platform expert in no time

  • Get certified in Trading Essentials

    Learn how to get the most out of our platform with this hands-on course from The Trade Desk Edge Academy.

    Enroll Now

  • Knowledge Portal

    Already a client? This is where you’ll find how-to’s and detailed product documentation. Platform login required.

    Login