Skip to content

Custom APIs in The Trade Desk

Connect data in real time for better outcomes

Build custom solutions for media-buying and measurement.

Get started

Overview

Streamline audience activation and attribution

Unlock the power of product catalogs, conversion feeds, REDS, and more.

  • Connect retail data and insights to campaign goals

    Branded or custom audience onboarding for advertiser activation.

    Learn more
  • Build to our platform API

    Connect retail data, measurement solutions, and audiences directly to campaigns.

    Learn more
  • Bring data from any preferred partner

    Import audience and measurement data to maintain workflows with strategic partners.

    Learn more

Benefits

Why work with the #1 DSP?

Data Graph with arrow trending upward

Maintain ownership of your data

As an independent, objective partner, we give you more transparency and portability of your most valuable asset: data.

3 people silhouettes

Embrace the future of addressability

We are constantly innovating to support an integrated, connected ecosystem for marketers, consumers, and everyone in between.

handshake icon

Work with who you want

With relationships across nearly all the industry’s data, inventory, or measurement partners, it’s easier than ever to work with your preferred partner.

Three ways to use The Trade Desk’s APIs to level up your brand

Explore what’s possible with our Partner Portal

Ready to take your digital advertising approach further? We are.

Reach out to us to find the right solution to start using our platform.